EM'S SOFT CHUNKY COOKIES
(JALAN TELAWI 2, BANGSAR, MALAYSIA · 2023)
(F&B / CAFE/ DESSERTS)
EM'S is a new cookie store located in Bangsar — specializing in Soft Chunky Cookies.
Complete Brand Identity Design for EM's.
Previously known as "Pretty Baked By EM's." We've worked with Emily (founder) on developing something more fun, memorable & interesting.
This project's focus was to assist in developing the brand & launch their first physical store in Bangsar.
The Brand Elements — EM's Soft Chunky Cookies
The main iconic look of EM's comes from 2 things: the EM's Checkered & the signature Double Borders.
Designed & engineered by our — Branding Visuals Specialist, Kang Zi Shan.
Brand Taglines & Statements
EM's has big visions for their brand — aiming to be the #1 choice for Malaysians that love Soft Chunky Cookies!
"Cookies For The Nation!"
Custom Brand Illustrations
EM's custom illustration pack allowed a more welcoming look on the brand.
Usage: Social Media, Menus, In-Store Experience, Packaging, Website & Poster.
Brand Collaterals For EM's Cookie Cafe
A professional brand identity help shape perception & build a strong image in customers mind.
The looks of the in-store brand collaterals plays a big role in the cafe: think coffee cups, menus, paper bags, takeaway bags, etc.
Social Media Management: @ems.kl
Our team manages & handles the @ems.kl social media — helping the brand get more exposure through IG. Roles include: content planning & strategy, content creation, copywriting, posting & scheduling.
Cookie Lovers Unite! ♡
EM's customers don't just love cookies — they're also crazy about the brand. We help keep them updated on any exciting things.
Goals: Gain more brand awareness & engage with their existing loyal customers!
Product Showcase: Soft Chunky Cookies
We also help capture high-quality images to promote their flagship products, Soft Chunky Cookies.
Taken on: Sony Alpha 7 II E-mount Full Frame Camera. Indoor & outdoor natural lighting.
Short Video Content: Reels
Apart of our social media campaigns, we also craft reels that reach new audiences all over the world.
RESULTS: Our best performing posts got 212k & 62k views on organic reach through IG Reels.
Fully Custom-Built on Shopify.
The webstore uses a combination of custom codes & 3rd-party apps to help facilitate a smooth order & checkout process.
We custom-built a bundle order for EM's to sell their teatime (6pcs) & party (12pcs) cookie sets.
Responsive Stores, Optimized For Mobile.
Almost 80% of EM's traffic comes from mobile, as the brand promotes heavily on social media.
Hence, it's important that we deliver an exceptional experience both on desktop & on mobile.
