BRAND IDENTITY / CONCEPT STUDY
Chariot
A premium perspective on the everyday journey.
- INDUSTRY
- E-hailing / luxury travel
- WHAT WE DID
- Strategy & positioning · Identity concept · App interface concept · Campaign direction
THE BRIEF
A different class
of everyday travel.
This concept study explores a premium e-hailing identity for Chariot, developed around the expectations of luxury travellers and business customers.
The direction combines a restrained corporate identity with considered messaging and mobile-app concepts. The aim is a connected brand experience that communicates confidence, reliability and a sense of occasion.
01 / IDENTITY FOUNDATION
A composed first impression.
The identity explores a refined combination of typography, colour and logo applications for a premium travel context.
02 / BRAND COLLATERALS
A consistent travel identity.
Stationery and printed applications give the identity a connected presence across everyday business touchpoints.
03 / CAMPAIGN & WAYFINDING
A journey with a point of view.
Campaign imagery, outdoor advertising and pickup signage translate the concept into a wider travel experience.
YOUR NEXT CHAPTER
Give your business
a brand of its own.
Explore our packages or tell us what you have in mind.