Chariot Japan
(Brand Identity Design Concept)
Industry: E-Hailing Services
Year: 2019
An Exclusive E-Hailing Experience.
Chariot is owned by a luxury hotel chain in Japan. As part of their brand expansion journey, Chariot was born to provide e-hailing services to their members & customers.
ROLES: Research & Strategy, Brand Positioning, Corporate Identity Design, Adverts & Mobile App.
The Brand Foundation of Chariot.
The Client : Chariot is owned by a luxury hotel group in Japan. Unlike your usual customers, the company mostly caters to people with a luxury lifestyle.
Target Market: Entrepreneurs , International Travelers, Corporate Companies, Business persons & Luxury Shoppers.
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Chariot Re-Imagines Luxury Travel On-The-Go.
Chariot is a new premium e-hailing service that seeks to fulfill the high-end market demands.
The brand ensures that only the highest quality of standards are kept.
Building Awareness for Chariot.
The brand builds a strong impression onto customers. Creating a perception of class & luxury.
GOALS: To introduce the Chariot brand to our target customers through imagery & messaging.
Mobile App Design Concept.
The heart of the Chariot is their mobile app — a lasting impression helps customers have a better experience with the brand.
3D Mockup: Mobile App Design Concept for E-Hailing Services, with a responsive background.
Ads Campaign Direction.
The Chariot brand isn't just another e-hailing company. It's a luxury option that everyone needs sometimes.
Brand Positioning: Safe. Reliable. Relieved. Trustworthy. Adventurous. Enjoyment. Luxury.