DEGAYO COFFEE HOUSE
Food & Beverage (KL, MALAYSIA · 2024)
Previously known as 'The Bean Belt', Degayo Coffee House is set to unveil a new brand identity that will help them shape their future brand direction.
Our Roles:
1. Logo Design
2. Color Schemes
3. Typography Selection
4. Brand Collaterals
5. Packaging Design
6. Branding Guidelines
7. 3D Mockups
Brand Identity Design for Coffee House.
Degayo Coffee House is a proudly serves coffee grown & harvested from their 4th-Generation Coffee Farm in Gayo Highlands, Indonesia.
GOALS: To improve the aesthetic of the brand & realign Degayo Coffee House's brand story.
Visual Identity Design
We set the tone for the brand through the brand's foundation. Forming the brand's logos, color schemes, typography & elements.
Custom Brand Illustrations
Helping the brand tell a better story, a set of Degayo Characters were created to help tell the story of the brand.
Illustrating the journey of the brand's USP & Tagline: From Tree To Cup.
Packaging Design For Coffee Brand
Degayo Coffee House will also feature 2 new in-house roasts that's exclusively available from their retail store.
Product Naming: Mojo & Choco Loco reflects a upbeat feeling that suits the coffee taste notes.
Brand Usage Guidelines
This brand usage guidelines completes the branding system. It outlines correct & incorrect usage of the brand for proper communication through larger teams.
Branding Collaterals & Merchandise Design
We crafted the entire brand collaterals to help the brand offer a better customer experience.
Including: Business cards, Thank you cards, Cup Holders, Paper Cups, Cup Stickers, Menus, Courier Box Design, Coffee Info Cards.