BRAND IDENTITY / FEATURED PROJECT
DEGAYO Coffee House
From tree to cup. A story worth sharing.
- INDUSTRY
- Food & beverage / coffee house
- WHAT WE DID
- Visual identity · Custom illustrations · Product naming · Packaging · Brand guidelines
THE BRIEF
A familiar coffee business.
A new chapter in its story.
Previously known as The Bean Belt, DEGAYO Coffee House was preparing a new identity to help realign its story and future direction. Its coffee is grown on a fourth-generation farm in the Gayo Highlands of Indonesia.
We built a visual identity around that origin story, bringing together typography, colour, characters and packaging. The system makes the journey from tree to cup part of the brand’s everyday expression.
01 / VISUAL IDENTITY
A new look, rooted in origin.
The logo, typography and colour direction establish the foundations of the coffee-house identity.
02 / ILLUSTRATION
People behind the journey.
A set of custom characters helps tell the story of coffee cultivation, harvesting, processing, roasting and serving.
03 / PACKAGING & NAMING
A personality for every roast.
The packaging direction and product names, including Mojo and Choco Loco, bring a more upbeat expression to the in-house roasts.
04 / BRAND GUIDELINES
Built to keep growing together.
The guidelines document how the visual identity should be applied so the brand remains consistent as more people work with it.
YOUR NEXT CHAPTER
Give your business
a brand of its own.
Explore our packages or tell us what you have in mind.