BRAND IDENTITY / FEATURED PROJECT
BOONY & CO
A brighter identity for everyday wellness.
- INDUSTRY
- Health supplements / family wellness
- WHAT WE DID
- Brand identity · Packaging design · Brand graphics · Brand applications
THE PROJECT
Wellness for the family.
Warmth at every touchpoint.
Boony & Co is a health supplements brand centred on family wellness. The identity needed to connect a varied product range and make the brand feel approachable across packaging, everyday objects and digital spaces.
We brought the range together through a warm cream and yellow palette, a confident serif wordmark and a simple system of horizontal colour bands. Playful graphics add a human touch, balancing the clarity of the packaging with the warmth of a brand made for everyday family life.
01 / PACKAGING SYSTEM
A varied range. A familiar signature.
Consistent colour bands and typography connect the product family, while clear product names give each format its own place. The same visual structure carries across cartons, individual sachets, bottles and outer packaging.
02 / BRAND PERSONALITY
A little playfulness goes a long way.
A family of stickers and illustrations gives the identity a more expressive voice. Flowers, flags and familiar wellness motifs extend the yellow palette into a graphic language that feels optimistic and easy to recognise.
03 / EVERYDAY APPLICATIONS
From the first delivery to daily life.
The visual system moves beyond the product label into delivery boxes, apparel and digital presentation. Repeating the palette and wordmark across these encounters helps each application feel like part of the same brand.
04 / SOCIAL EXPRESSION
One identity, wherever it appears.
Product photography, graphic shapes and the layered flower mark carry the identity into social media. Together, they give product introductions and brand stories a consistent visual home.
05 / OUT IN THE WORLD
A new look, with the same family spirit.
At a larger scale, the wordmark and colour bands become the message. The outdoor hoarding introduces the refreshed identity with a simple, confident composition that connects directly to the packaging.
YOUR NEXT CHAPTER
Give your business
a brand of its own.
Explore our packages or tell us what you have in mind.