BRAND IDENTITY / FEATURED PROJECT
COMPANI
Good company. On two legs or four.
- INDUSTRY
- Food & beverage / pet café / Korea
- WHAT WE DID
- Brand identity · Illustrations · Print collateral · Packaging design
THE PROJECT
A place for people.
And their companions.
Compani is a pet café in Korea built around the joy of spending time together. The identity makes room for both people and their companions, turning familiar pet personalities and everyday café rituals into a warm, playful brand world.
A coral flower-shaped mark, slender typography and expressive animal illustrations set the tone. Yellow, lilac and green bring variety against a warm cream background, while English and Korean copy carry the same affectionate sense of humour. From a stretching dog to a sleeping cat, the characters give each application a little life of its own.
01 / VISUAL IDENTITY
A friendly face. A flexible signature.
The letters of Compani gather around a scalloped flower shape, creating a compact mark with a playful rhythm. Alongside it, a stretching dog becomes a characterful signature for larger applications, including a coffee carrier that turns a familiar café object into something memorable.
02 / ILLUSTRATED CHARACTERS
A little personality in every piece.
The dog and cat illustrations draw on gestures pet owners know well: a long stretch, a quiet nap and a moment of curiosity. Die-cut shapes bring these characters into the printed pieces, pairing useful information with the warmth of the brand.
03 / BRAND VOICE
Let the companions do the talking.
More walks, less talk. Couch rights for all. The bilingual manifesto cards imagine the world from a pet’s point of view, giving Compani an affectionate, mischievous voice. A paw-print loyalty card carries that personality into a reason to return.
04 / CAFÉ APPLICATIONS
One world, from table to takeaway.
The identity extends across menus, cups, carriers, takeaway packaging and hanging tags. The consistent palette and recurring characters hold the system together, while different shapes and compositions keep it lively.
05 / BRAND EXPRESSION
Time together, made visible.
Across apparel, printed pieces and café objects, Compani feels like a place with a personality of its own. The visual system brings the same warmth and humour to each encounter, inviting people and their companions to feel part of it.
YOUR NEXT CHAPTER
Give your business
a brand of its own.
Explore our packages or tell us what you have in mind.