BRAND IDENTITY / FEATURED PROJECT
EM'S COOKIES
A little cookie shop. A world of character.
- INDUSTRY
- Food & beverage / cafe / desserts
- WHAT WE DID
- Brand identity · Illustrations · Packaging & collaterals · Photography · E-commerce
THE BRIEF
From a home bakery.
To a brand of its own.
As EM’s prepared to open its first store in Bangsar, the brand needed an identity as memorable as its soft chunky cookies.
We created a warm, recognisable world of expressive lettering, checkered patterns and hand-drawn illustrations, then carried it into packaging, the café and the online store.
01 / VISUAL IDENTITY
Familiar at a glance.
Expressive lettering and a soft checkered pattern form the foundations of the identity. Together with the signature double borders, they make the brand easy to recognise.
02 / ILLUSTRATION & PERSONALITY
Handmade, with character.
Playful illustrations and an alternative cookie wordmark bring warmth to the brand. They give the team a small, versatile toolkit for packaging and everyday communications.
03 / BRAND APPLICATIONS
The details make it EM’s.
Cards, wrapping paper and takeaway cups bring the same visual language into the customer experience. Each piece feels part of the same little world.
04 / PRODUCT PHOTOGRAPHY
Let the cookies do the talking.
Product photography puts the soft chunky cookies at the heart of the story, ready for the website and social content.
05 / THE ONLINE STORE
From the café to your doorstep.
The Shopify store brings the brand online with nationwide shipping, local delivery and self-pickup. The visual identity stays consistent from browsing to the small details after ordering.
YOUR NEXT CHAPTER
Give your business
a brand of its own.
Explore our packages or tell us what you have in mind.