BRAND IDENTITY / FEATURED PROJECT

Mama Chow’s

Chilli oil with something to say.

INDUSTRY: Food & beverage / FMCG
WHAT WE DID: Brand identity · Naming · Packaging direction · Tone of voice

Mama Chow’s bold red branded packaging boxes against a deep red backdrop

THE BRIEF

A flavourful product.
An unmistakable brand.

Create a chilli oil brand with the energy to stand out on the shelf. Mama Chow’s needed an identity that carried its flavour, confidence and personality before anyone opened a jar.

Drawing on Asian street-food culture, homemade spice and a playful sense of humour, we shaped a brand with attitude and appetite. A strong visual identity and a cheeky voice bring that character into packaging and everyday applications.

01 / IDENTITY & VOICE

Character, before the first taste.

A confident wordmark, vivid red and black, and an expressive brand voice give Mama Chow’s a recognisable personality. The tone is direct, playful and full of flavour.

A bold typographic identity with a distinctive red signature.

Mama Chow’s red stickers and branded messages showing a playful tone of voice — A voice that carries through the smallest brand details.

02 / PACKAGING

Made to catch the eye.

The packaging brings the identity to the shelf. Clear typography and a consistent label system keep the product family connected, while the different variants retain their own character.

Mama Chow’s chilli oil jars with red and orange labels arranged as a product family — Packaging direction for a recognisable chilli oil range.

03 / BRAND APPLICATIONS

One world. Every touchpoint.

From the box to the bag, each application carries the same visual language. The identity stays cohesive as it moves between physical packaging and digital content.